All money raised through the Ride benefits Movember, the global charity focused on men’s health. Movember directs funds toward prostate cancer research, men’s mental health initiatives, suicide prevention programs, and testicular cancer research.

The need is well documented. Cleveland Clinic research has found that only half of men consider an annual checkup a regular part of caring for themselves. A separate national survey found one-third of men do not believe they need annual health screenings at all. Men also die an average of five years earlier than women, with heart disease and cancer remaining the leading causes of death.

Suicide rates among men remain significantly higher than among women, and many men still face barriers to seeking help, including stigma and the absence of a community to talk with. The Distinguished Gentleman’s Ride uses a shared interest in motorcycles to open that conversation.